Responsibility at the Core: How Asket’s Philosophy Led to Choosing Paptic® material
With a decade of challenging the norms of fast fashion, Stockholm-based clothing brand Asket builds responsibility into every decision, from the fibres in its garments to the mailers that deliver them. For its latest packaging update, the choice of material was clear: Paptic®.
Founded in Stockholm in 2015, Asket set out with a simple yet ambitious mission: to create garments that are made to last. Over the years, this vision has grown into a guiding philosophy rooted in creativity and respect for both people and planet. Responsibility is at the heart of everything the company does, from the way clothes are designed and made to the packaging materials chosen. This commitment made Paptic® a clear choice for Asket’s latest packaging update.
Asket’s collection is a timeless selection of wardrobe essentials. Each garment is carefully refined and made exclusively in Europe from natural fibres. With full traceability down to the farm level, the company openly shares the origins, production process, and true cost of every item, inviting customers to understand exactly how and where their clothing is made.
Paptic at the heart of ASKET’s brand refresh
The year 2025 marks Asket’s 10th anniversary is an important milestone and a time for renewal. As part of an updated visual identity, the brand sought a new white mailer that would be durable, responsibly sourced, and in harmony with its refined aesthetic. Few suppliers could meet all these requirements until Paptic’s material came into the picture. Its unique blend of visual appeal, durability, and traceable origins made it the ideal choice for the mailer.
What made Paptic® stand out
Paptic® material offered a rare combination of visual clarity, premium feel, strength, and environmental responsibility. The material matched Asket’s minimal yet high-quality brand identity while meeting strict requirements for both durability and responsible sourcing.
Responsibility in every decision
Rather than talking about “sustainability”, Asket prefers to focus on “responsibility”. The brand challenges the norms of fast fashion, encouraging a shift from instant gratification to valuing what truly matters. This philosophy influences every decision: from sourcing natural, biodegradable, and renewable fibres from fully traceable farms and mills, to designing garments built to last and age beautifully. Transparency is equally important: customers are given full insight into the supply chain, production costs, and environmental footprint, enabling truly informed and conscious choices.
“At Paptic, we’re privilidged to work with brands who embrace responsibility in all its forms, make choices with care, and always putting their customers first.”
Want to know more about Asket? Check out: www.asket.com
Asket’s Paptic® packaging was produced by Jonsac. Check them out at www.jonsac.com