One of our biggest challenges in sustainability is packaging – an interview with Bambury
In a world where environmental consciousness is not just a trend but a necessity, businesses are pivoting towards more sustainable practices. Leading the charge in the textile industry is Bambury, a Western Australian brand known for its high-quality bedding and homewares.
We sat down with Amy Clarke, the Design Director at Bambury to discuss the switch to Paptic® from plastics.
Can you provide an overview of Bambury’s operations and the range of products you offer?
Amy: Bambury is based in Western Australia, we design, import, and retail textile products such as sheets, towels, blankets, and other bedding items that are distributed throughout Australia and New Zealand.
Sustainability Efforts:
What steps is Bambury taking to become a more sustainable brand, and what challenges are you facing in this journey?
Amy: Like many other companies around the globe, Bambury is committed to becoming a more sustainable brand. One of our biggest challenges in regards to sustainability is deciding how to package our products so that they are better for the environment, but also still fit for purpose.
Packaging Design:
What are the key considerations when designing packaging for Bambury’s products?
Amy: When it comes to designing packaging for our products, there are many things we must consider. Firstly, the packaging must fit the folded product and make sure that it is kept compact and clean as it travels from the overseas factory to our warehouse, and then into a shop or directly into the hands of a consumer.
Choosing Paptic®:
How did you come to know about Paptic®, and what made it an appealing option for your packaging needs?
Amy: We have known about Paptic® for several years, and it seemed like a great packaging solution for us, and certainly much better than many of the alternatives we have been using. We have seen some examples of Paptic® packaging in Australia, but rarely within the bedding or homewares industry.
Transition to Paptic®:
Can you describe your experience transitioning to Paptic® packaging?
Amy: When the opportunity arose for us to work with our supplier in India in developing new Paptic® packaging – we jumped at it! One of our core product lines is our cotton waffle blankets, which have historically been packaged in a PVC plastic bag with wire, a zip, and polyester handles, seemed like a great candidate for testing the packaging. We swapped over to a new Paptic® bag with a feeler card, we included a recycling logo on the bag, a description about Paptic®, and mentioned that the bag can be reused or recycled.
Feedback on Paptic® Packaging:
How has the feedback been on the new Paptic ®packaging from both your team and customers?
Amy: The bag itself was nice and strong, really good at holding the blankets which can get rather heavy. The packaging has been well received by our Sales Team and customers so far, so we hope to expand the products that we choose to package with Paptic®.
Learn more about bambury: https://bambury.com.au/
Thank you to Port of Trust, for excellent work in making the Paptic® packages for Bambury. Learn more about them here: https://portoftrust.in/