Paptic 10 years: Paptic® – A Brand Built to Last 

Paptic turns 10 this year. To celebrate the milestone, we’ll be sharing moments from our journey throughout the year, some of the stories that have shaped us and the brand we’ve built.

We’re starting with something that’s been with us from the very beginning: our logo. It’s a symbol that continues to receive positive feedback. The most common comments about it are: simple, distinctive, and meaningful.

But where did it come from? What does it stand for?

Here’s the story behind the Paptic. What began as a bold idea to replace plastics with renewable, recyclable fibre-based materials has grown into an internationally recognised brand and a trusted industrial partner for companies looking to future-proof their packaging. From day one, we’ve believed that sustainable materials deserve strong branding. That’s why Paptic was never designed to be trendy. It was built to last, both in form and in promise.

From Idea to Identity

Back in August 2015, when we began shaping the Paptic brand, we wanted to create something that felt industrial, meaningful, and credible. We weren’t interested in a temporary startup look but ur goal was to design a brand look that would grow with us. Industrial transformation takes time, and so does building a trustworthy material brand.

The Paptic brand was developed in close collaboration with Aapo Bovellan and the team at Proxy, at a time when the term circular economy was only beginning to gain wider recognition. Circularity has always been at the core of our strategy and values.

We saw its potential early on and wanted to embed it into the very core of our identity. That thinking led to the creation of our central symbol – the “P” – representing a continuous cycle: from earth to material, and from material back to earth. A form that quietly hints at the infinity symbol, without relying on visual clichés.

The Paptic logo was developed to merge clarity with symbolism. The P’s form gave us the foundation to express circularity and continuity, in a way that is recognisable yet understated. The clear, balanced structure also ensured the logo worked across various sizes and formats.

Paptic logo and brand were not created overnight. They were crafted with care, built on purpose, and made to endure, just like the material itself. A decade later, we’re building on that foundation with purpose, developing solutions that are made to last: in use, in identity and in impact.