Kekäle chose Paptic® fibre‑based bags to meet today’s consumer expectations and support brand image
- Kekäle selected Paptic® material for it’s bags in three sizes to replace plastic and enhance its brand experience
- The choice reflects growing consumer expectations for durable, recyclable, and more environmentally responsible packaging
- Paptic® combines premium look and feel with performance, supporting both brand image and sustainability goals
Finnish fashion retailer Kekäle has selected Paptic® material for its shopping bags, which are now available in three different sizes. The choice reflects Kekäle’s commitment to strengthening its brand experience while replacing plastic with a more environmentally responsible packaging solution.
Packaging and bags play increasingly significant roles in how brands are perceived. Consumers expect packaging to work well, protect the product, and reflect responsible choices that align with their values. Paptic® materials have been developed with these expectations in mind, combining durability and recyclability at scale, and multi-use with bags. In addition, they offer a premium look and feel that supports high-quality brand experiences.
“For us at Kekäle, packaging and bags are part of the brand experience. We were looking for a solution that reflects our values, supports our brand image, and helps us move away from plastic. Paptic® offers the right combination of premium feel, durability, and a more environmentally responsible material choice. Having Paptic® bags in three sizes allows us to serve our customers better while taking a concrete step towards more sustainable packaging,” Outi Marttinen, Marketing Manager at Kekäle.
Material that meets today’s values and tomorrow’s requirements
With the upcoming EU Packaging and Packaging Waste Regulation (PPWR) introducing stricter requirements for recyclability, reuse, and material efficiency, Paptic® already aligns with what lies ahead. It offers brands a practical, future ready alternative to plastic in flexible packaging and bags while supporting long-term sustainability goals.
“At Paptic, our role is to help brands make responsible packaging choices without compromising on performance or brand experience. Kekäle’s decision shows how fibre‑based materials can support both strong brand positioning and the shift away from plastic in a very concrete way,” Eeva Liski, Sales Manager at Paptic Ltd.
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