Moomin chocolate drops will be the first foodstuff to be packed in the wood-based Paptic Gavia® material
Fazer is committed to building a sustainable future and this includes the introduction of new packaging solutions. Moomin chocolate drops will be the first ever foodstuff to be packed in the new Paptic Gavia® material made from renewable resources. Moomin chocolate drops will be available as of 26 October in the K Group’s grocery stores and in Fazer’s own channels.
Traditionally, chocolate drops have been packed in plastic bags or carton boxes but, in line with its sustainability strategy, Fazer is always looking for new ways to build a more sustainable future. Fazer’s Moomin chocolate drops will be the first ever foodstuff to be packed in the new Paptic Gavia® package. Paptic Gavia® is a wood-based material with a minimum of 80% of raw materials from renewable sources, for instance certified Nordic forests. Packages made from this state-of-the-art material can also be recycled again.
Towards more sustainable packaging The right packaging solutions ensure food safety and minimise food waste. “Packaging protects the product and reduces unnecessary food waste. And reducing food waste is one of the key ways of minimising the adverse environmental impacts of food production,” says Sari Sarin, Head of Sustainability at Fazer. “For the environment, sorting packages correctly is crucial. To make sorting easier, we have introduced clear recycling markings to our packaging this year.” In addition to optimising packaging, Fazer favours recyclable, reusable and renewing packaging materials.
The Fazer Experience Visitor Centre has had bags made of Paptic Gavia® already for some years, and now the material has been taken into use in the Fazer Moomin chocolate drops bags. Fazer and the Moomin brand have been collaborating for decades. “We share also the same sustainability values, and Moomin chocolate drops are suitable to be packed in the Paptic Gavia® material, so it was a natural choice,” says Sarin. Fazer has exclusive right to use the material in confectionery packages in the Nordic and Baltic countries until the end of 2021.
“We are incredibly proud that Fazer, one of Finland’s best-known brands, chose to use Paptic Gavia® to pack Moomin chocolate drops. We want to thank the Fazer team for the excellent cooperation. This case is a perfect example of the an packaging application in which the Paptic -materials can be used. The end-use list keeps growing, and we are happy to show how versatile our sustainable packaging material is.” says Katja Jokiaho, Business Development Manager at Paptic Oy.
Fazer and the K Group – together for the environment
Moomin chocolate drops will be available as of 26 October in the K Group’s grocery stores and Fazer’s own stores. The bag contains white and red chocolate drops, which makes it a perfect little gift in the holiday season, for example.
“Conscious consumption is a growing trend. Our customers are interested in decreasing and recycling plastic, and they turn to us for help in this. By buying products that utilise the circular economy, our customers can perform actually sustainable actions in their daily lives,” says Timo Jäske, Vice President, Sustainability at K Group’s grocery trade.
Further information Liisa Eerola, Head of Communications, tel. +358 44 710 8860,
The Fazer media phone line is open Mon–Fri from 8 am to 4 pm, tel. +358 40 668 2998,
Katja Jokiaho, Business Development Manager, Paptic Oy, katja.jokiaho(at)paptic.com